In the ever-evolving world of social media, it has become increasingly important for professionals to understand and utilize the most effective tools for creating successful campaigns. URL shorteners are an important part of any social media campaign, allowing professionals to save time and money when creating, sharing, and tracking links. In this blog post, we’ll review the top URL shortener tools for social media professionals in 2021, so you can be sure that you’re optimizing your campaigns for the greatest success.

We’ll examine the features of each of these tools, look at their pros and cons, and discuss the most important features that social media professionals should look for in a URL shortener. We’ll also take a look at the different pricing plans offered by each tool, so you can determine which one is the right fit for your budget.

Whether you’re a freelance social media consultant or a small business looking to start a social media campaign, this blog post will provide you with the


5. Url180 is a powerful yet straightforward self-hosted URL shortener that offers some of the most advanced features of any shortener. It has free and paid plans, making it ideal for those who need to keep costs down. The user-friendly interface is perfect for social media professionals, allowing you to quickly and easily create and manage short links. Url180 also offers powerful analytics, so you can track the performance of your campaigns and adjust your strategy accordingly. Its security features are also noteworthy, with HTTPS support, password protection, and IP blocking to keep your links safe.

2. Bitly

Bitly is one of the oldest and most popular URL Shortener tools out there, and it’s still widely used by social media professionals today. What makes it stand out is its ability to track and monitor clicks and engagement on the links you shorten. It also offers a range of features to help you understand how your links are performing, such as click trends, audience insights, and real-time analytics. It’s easy to use and supports a range of customizations, so you can create and track links that fit your brand. Plus, it integrates with many popular social media platforms, such as Twitter, Facebook, and LinkedIn. All in all, Bitly is the perfect tool for social media professionals who want to maximize the reach of their content.

3. Rebrandly

Rebrandly is an incredibly popular URL shortener tool among social media professionals. It allows users to create custom branded short links, as well as track and analyze link performance. It also has a seamless integration with other platforms, making it easy to use with existing campaigns. Rebrandly also has an intuitive link editor, which allows you to customize link parameters like title, description, and image, and has a helpful analytics dashboard to view performance data.

4. TinyURL

TinyURL is one of the most popular URL shortener tools available. It is simple and easy to use, and it can take any long web address and turn it into a shorter and more manageable one. It also allows you to customize your URLs with text, so you can make them more memorable and easier to share on social media. Plus, unlike many other URL shortener tools, it is free to use and doesn’t require registration. It also provides useful analytics, allowing you to track the clicks from each URL and see where they are coming from.

5. is a great URL shortener for social media professionals, as it is integrated with Hootsuite. It allows users to track the performance of their links, enabling them to see how many people have clicked on the links. It provides a detailed analytics dashboard which can help marketers understand the behavior of their audiences. In addition, it has a suite of tools to further customize and personalize the links, such as custom URL slugs and vanity URLs. also offers options to easily add UTM parameters to URLs, making link tracking and attribution easier.

In conclusion, URL shortener tools can be a great asset for social media professionals that are looking to make their posts easier to read and share. Shortened URLs are more aesthetically pleasing and can help improve click-through rates while also providing insights on user behavior. With the top URL shortener tools of 2022, social media professionals can make their posts more effective and efficient.

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